Privacy Policy

Last updated: January 2026

1. Introduction

Welcome to svetcare.bg ("we", "us", "our"). We are committed to protecting your privacy and personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Bulgarian legislation.

This policy explains how we collect, use, and protect your personal information when you use our website and appointment booking services.

2. Data Controller

Dental Office "Dr. Svitlana Kyssa"

Address: 9a Saborni Blvd., Varna, Bulgaria

Email: contact@svetcare.bg

3. What Data We Collect

3.1. Data You Provide Directly

When you book an appointment through our website, we collect:

  • Full name
  • Phone number
  • Email address (if provided)
  • Type of visit
  • Additional information about the reason for your visit

3.2. Automatically Collected Data

When you visit our website, we automatically collect:

  • IP address
  • Browser and device type
  • Pages visited
  • Time of visit
  • Traffic source

4. How We Use Your Data

We use the collected data for:

  • Service provision: Processing your appointment requests, confirmations, and reminders
  • Communication: Contacting you regarding scheduled appointments and responding to inquiries
  • Service improvement: Analyzing website usage to improve user experience
  • Marketing: Only with your explicit consent

5. Analytics and Tracking Tools

5.1. Google Analytics

We use Google Analytics 4, a web analytics service provided by Google LLC. Google Analytics uses "cookies" to analyze how you use the website.

Collected data includes:

  • Demographic information (aggregated)
  • Website behavior
  • Technical device data

Learn more: Google Privacy Policy

5.2. Facebook Pixel

We use Facebook Pixel, an analytics tool from Meta Platforms, Inc. This tool helps us:

  • Measure advertising effectiveness
  • Understand visitor actions
  • Create targeted audiences for advertising

Learn more: Meta Privacy Policy

6. Cookies

Our website uses cookies. For detailed information, please see our Cookie Policy.

7. Data Sharing

We do not sell your personal data. We share data only with:

  • Google: For analytics via Google Analytics and Google Calendar
  • Meta (Facebook): For analytics via Facebook Pixel
  • Cloudflare: For bot protection (Turnstile)

8. Data Retention

We retain your personal data for the following periods:

  • Appointment data: 5 years (as per medical legislation)
  • Analytics data: 26 months (Google Analytics)
  • Marketing data: Until consent is withdrawn

9. Your Rights

Under GDPR, you have the right to:

  • Access: Obtain a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Restriction: Restrict the processing of your data
  • Portability: Receive your data in a structured format
  • Objection: Object to processing for marketing purposes

To exercise these rights, contact us at: contact@svetcare.bg

10. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • SSL/TLS encryption
  • Bot protection (Cloudflare Turnstile)
  • Limited access to personal data

11. Right to Complain

If you believe that the processing of your data violates legislation, you have the right to file a complaint with:

Commission for Personal Data Protection (CPDP)
Address: 2 Prof. Tsvetan Lazarov Blvd., Sofia 1592, Bulgaria
Website: www.cpdp.bg

12. Policy Changes

We reserve the right to update this policy. For significant changes, we will notify you through the website.

13. Contact

For questions regarding this policy or your personal data:

Email: contact@svetcare.bg
Address: 9a Saborni Blvd., Varna